Ideas for trade show and prize promotionsAre your clients looking for interesting new ideas to help promote their business at trade shows? Promotional insurance is a class of business that is still not widely known about or understood in the market. It can be used to create some innovative promotions, with attractive prizes far bigger than most clients could normally afford.

Ever wondered how small companies can offer jackpot prizes like a top of the range sports car or a once-in-a-lifetime holiday on a free to enter game on their exhibition stand? Promotions insurance makes all of this possible. By finding fun games that have a very low probability of any individual winning the top prize, insurance can be used to offer high value prizes for the cost of only a small premium. Hole-in-one prizes have been a popular feature on many corporate golf days and now these same concepts are becoming increasingly popular in the competitive world of conferences, exhibitions and trade shows.

To give you and your clients some creative ideas we’ve created a brand-new microsite packed with examples of how you can use promotions insurance. From prize draws and giveaways to crack the safe and guessing games, head on over to www.promotionsinsurance.com and feel free to share relevant case studies with your clients. If you’d like to speak to a member of the Contingency team directly, email Matt Helm at mhelm@cfcunderwriting.com or Rob Tuttlebee at rtuttlebee@cfcunderwriting.com or call 0207 220 8500.